ONE Energy Solutions
New―Renew developed a complete package of corporate identity, copywriting and website design. Values such as dynamism, progress and flow merge into a logo signet that abstracts the CO_ characters into a loop with a continuous gradient. A two-stage color concept was developed for both the parent brand and the sub-brands CO_BUILDING and CO_TRANSFORMING, which visually appeals to the particular target group.
When it came to copywriting for One Energy Solutions, the focus was on presenting information realistically and factually, but also on underlining the competence and reliability of the master craftsman's business – absolutely essential in a competetive industry with some black sheep. Print products such as business cards and a brochure in different variations help the consultants and sales teams to inform and convince customers on site.